CinemaCon 2014 - 04 - Barco Gamification of the Cinema

Another interesting new technology in the CinemaBarco product range was the demonstration of some gamification technology by Barry Greiff of Audience Entertainment. Barco has partnered with this company to bring it to the their product range.
This has a lot of potential and is especially interesting to younger audiences. You really need to watch the video to get an idea of how this all works.