Category: CinemaCon, CinemaCon2014, cinemas
The World Has Gone Online: What’s Next and What Can You Do About It?
Malcolm MacMillan, Business Development Director, Peach Digital Limited
Patrick Bjorkman, Design Director, Peach Digital Limited
With some operators selling over 50% of tickets online, the web is rapidly becoming the primary sales and marketing channel for cinema brands. Despite this, many operators do not invest in this important and continually evolving channel. In this program, we will look at key future trends in web, mobile and digital communications – we will provide practical insights into what you need to do to position your business to exploit the opportunities.