Now cinema is digital, and we have very capable projectors in our projection rooms. The topic of how to utilise these devices to bring in other business was mention my many high profile cinema operators.
Using your cinema for corporate events, for example.
In any case, to archive this, products such as those demonstrated at Gefen should be of interest.
In this video I discuss this and talk to some of the devices that can be used to make servicing corporate clients easier.