I talk with ZoneLaserZone, a company that sells the equipment to allow cinemas to setup a Laser Tag room. This is an interesting idea as it focus on the younger generation that was shown on International day at CinemaCon, to be going to the cinema less than ever..
Ideas like this can breath new life into the younger generation and their tendency to go out to the cinema.
See:
http://www.zonelasertag.com/