THE EXPERIENCE SIDE OF CINEMA
David Hancock, Director, Head of Film and Cinema, IHS Technology
We live in an age in which consumers demand more for their money and are being pulled in all directions for the all important leisure dollar. Across the digital media landscape, where digital marketing, social media, instant connectivity and reaction underpin the leisure sector, a digitized Cinema sector is now taking its place within the Experience Economy, offering customers more and more diverse and heightened ways to watch their favourite films and enjoy the Cinema space. This will define the next phase of Cinema exhibition.